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Kitchens as Platforms

Articles

+1

HelloFresh Is Selling Fewer Boxes. The Box Was Never the Point.

Aug 28, 2026

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7 min read

HelloFresh Is Selling Fewer Boxes. The Box Was Never the Point.

I launched one of the first subscription boxes in the UK. This is what changed.

Gavin White

Articles

+1

Wonder Will Build the Restaurant. All You Need Is an Idea.

Aug 26, 2026

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6 min read

Wonder Will Build the Restaurant. All You Need Is an Idea.

When restaurants become software

Gavin White

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